Southeast Green Conference Returns to Athens with Record Exhibitors and Growing Buzz

Athens, GA |

The city might have changed since its last visit, but the energy was every bit the same at Georgia’s premiere trade show and conference for the green industry. With more than two hundred exhibitors packing the Classic Center, excitement was at an all-time high as the Southeast Green Conference returned to Athens for the first time in over fifteen years.

“When we left Athens in 2009, it was just because we outgrew the area. But now that they’ve done the expansion, we are so excited to be back. Athens really is a horticulture city,” said Lanie Riner. “We were actually able to add fifty additional booths, which is huge for our industry, and attendee registrations are really high. Everyone has just got a really excited, positive vibe about being back in Athens.”

AN INDUSTRY THAT NEVER STOPS MOVING

Like any industry, horticulture is constantly evolving — which is exactly why an annual event like this one matters so much to the people who depend on it.

“Things are moving fast — technology, plant breeding, best practices. And then of course we have the other side of that with emerging pests and those types of things,” Riner said. “Showing up every year to stay up to date on the latest scientific information that UGA is putting out, or getting the best equipment for your business — all of those things you can find here, including the education. It’s just an amazing thing to come to each year.”

For Sonya Harrison, the advances in plant genetics on display this year were especially striking. “There’s a lot of new genetics going on — we can make plants smaller, bloom more, tighter. It’s just amazing what science can do with plants nowadays,” Harrison said.

GOING NATIVE IN 2026

As for what’s trending this year, gardeners appear to be steering toward a more natural look, with native plants and pollinator-friendly gardens leading the way.

“Natives are huge. People love pollinator gardens and anything that can attract hummingbirds, bees, butterflies,” Harrison said. “Lavender is huge too. People just want to make pollinator gardens and get back to their native roots.”

YOU GET OUT WHAT YOU PUT IN

With gardeners of every skill level represented at the conference, one piece of advice for beginners stood out above the rest: success in the garden depends entirely on the care that’s put into it.

“People think that they can just buy these plants and not feed them or water them, and not do proper care — and that’s just not how it goes,” Harrison said. “If you want them to thrive and really pop and bloom for you in your garden, then you’ve got to feed and water the babies. The more you feed them, the more they’ll perform for you.”

BUILDING CONNECTIONS, GROWING AN INDUSTRY

With so many vendors, experts, and industry professionals on hand, the overall goal of the Southeast Green Conference remains the same year after year — bringing people together to strengthen an industry that continues to grow in importance across the state.

“I hope they make new connections and continue to grow. Our industry is ever growing — it is the fourth largest commodity in agriculture,” Riner said. “I really hope they continue to build those connections and grow their businesses.”

Green Conference Showcases Economic Impact

Duluth, GA |

The horticulture industry in Georgia is far more complex than just flowers and plants, as machinery, irrigation systems and even decorations play a major role on its economic impact. And all of those sectors were on full display at the Southeast Green Conference and Trade Show, the only multi-day event of its kind here in Georgia.

“Each year, as our industry grows, new plants come out, it is time to get together, new technology. Our industry is always evolving and changing. So, it’s just a really good time to get together and see what everyone’s got going on and how we can grow our businesses. Farm gate value has us up in the top ten each year, and when you combine all of horticulture together, we’re the number four ag commodity in Georgia. The green industry is a very diverse industry. We cover nurseries, landscape, irrigation, garden centers, allied product and services. So, anything and everything related to ornamental horticulture,” says Lanie Riner, GGIA Executive Director.

Just like any other big industry, horticulture does face challenges along the way. Aside from emerging pests and weather events, there is one particular problem that has remained a constant for nurseries around the state.

“The other big issue, I think, has been for a long time and will continue to be is labor, temporary labor, whether that’s H2B, H2A, farm worker labor, and then union opportunities, but I think the big thing that just came out that we’re really engaged in is the department of labor just put out new rule changes to the H2A program. It’s very union friendly. It was written by the unions,” says Rachel Pick, Senior Manager of Government Affairs with AmericanHort.

With the growing popularity of gardening, plant sales are at an all-time high and only projected to increase. So, with so many new people looking to start up their own garden, one expert’s big piece of advice is to take it slowly.

“I have a garden at home. I love my garden and one of the real benefits of my garden is it is small. You know, I’m all over five acres or fifty acres, that’s great, but if you put a garden in, start with a container. Truly, start with a container. Put a whole bunch of plants, look at them all. Stick them in there and then you’ll have two containers. Then you say maybe I’ll put a little something by the deck or something. Start small and then once you get the, kind of the bug, you can expand. Again, that’s what I do in my garden. It’s a small garden, but it’s full,” says Allan Armitage, UGA Horticulture Professor.

Even though maintaining a beautiful landscape does take plenty of time and effort, the countless benefits gardening has to offer is the reason it has become so trendy over the past decade.

“We always have something to look forward to, always. You put a seed in the ground, you look forward to the tomato. You put a bulb in the ground in the fall, you look forward to the daffodil in the spring. You put something in the spring, you look forward to what it’s going to do, always something to look forward to. It keeps us happy, keeps us young, keeps us active. What more do you need?”, says Armitage.

By: Damon Jones