Perry, GA |
Pecan growers from across Georgia recently gathered in Perry for the sixty-first annual Georgia Pecan Growers Association Conference and Trade Show—an event designed to bring the industry together for education, innovation, and connection.
“This gives an opportunity for growers to come together, see how the season was last year, and look ahead to what’s coming,” said Mary Mikelyn Bruorton, Executive Director of the Georgia Pecan Growers Association. “It’s also a chance to see new equipment and really connect with one another—something they don’t always get to do.”
A Tough Year in the Orchard
While the event focused on progress and planning for the future, it also came on the heels of a difficult growing season that tested producers across the state.
“2025 ended up being very challenging,” said Andrew Sawyer, Southeast Area Pecan Agent with the University of Georgia. “We had a hopeful crop early on, but then environmental factors took over. We saw heavy scab pressure, followed by drought starting in mid-August that lasted into the fall.”
Those conditions proved devastating for many growers—especially in areas still recovering from the impacts of previous storms.
“In East Georgia, particularly along the hurricane corridor, we dropped to as low as fifteen percent of what would have been a good crop,” Sawyer added.
Finding Optimism in Demand
Despite those setbacks, there are encouraging signs for the industry—particularly when it comes to consumer demand. Industry leaders are working to expand how pecans are marketed and consumed beyond traditional uses.
“What we’re seeing right now is growing demand for pecans—not just as a holiday nut,” said Serena Schaffner, Chief Marketing Officer for the American Pecan Council. “We want people to pick them up every day, whether it’s for their nutritional benefits or as a snack.”
Efforts are underway to highlight pecans as a year-round product, emphasizing benefits like heart health and exploring new areas such as skin health.
Global Markets Driving Opportunity
As demand increases, global markets are also playing a larger role in shaping the industry’s future. Increased exports are helping create new opportunities while also influencing domestic pricing.
“If we can grow them, exports can create competition in international markets,” Schaffner said. “That tightens supply here at home, which can help drive prices up and create more stability for growers.”
Countries like the United Kingdom, Germany, and India are becoming key players in expanding the reach of Georgia-grown pecans.
Looking Toward the Future
For growers, the conference serves as both a reflection point and a planning tool—offering insights, technology, and strategies to navigate an increasingly unpredictable environment.
After a season marked by weather challenges and reduced yields, the path forward won’t be easy. But with growing demand and expanding markets, there’s reason for cautious optimism.
As the industry adapts, events like this remain critical—helping ensure Georgia’s pecan growers are equipped to meet both the challenges and opportunities ahead.
By: John Holcomb