Why U.S. Beef is Booming: Inside the Cattle Industry’s Record-Breaking Year

Augusta, GA |

With the average American eating nearly sixty pounds of beef per year, the US ranks second per capita in worldwide consumption. Pair that with domestic prices reaching record levels in 2024, and confidence within the industry is at an all-time high.

“The optimism right now in the cattle industry is the best I’ve ever seen and I’m sixty-eight years old. So, we are in a really good time, really good markets. So, we have a good reason to be optimistic. The conditions are ripe for continued prosperity on cattle farms and also, and more importantly, conditions are right for consumers to continue to enjoy the finest protein product that’s available in the market today,” says James Vaughn, President of the Georgia Cattlemen’s Association.

That excellence is best exemplified by the rising demand for beef products despite that higher price tag.

“It absolutely speaks to the quality of the product. There’s just very little low-quality product anymore. As the cattle numbers have shrunk, the quality of the cattle, percentage wise has risen dramatically. The product that people find, whether you’re in a restaurant or in your grocery store, is exceptional these days,” says Vaughn.

However, with production expected to rise in the coming years, maintaining these types of prices will depend on opening up new markets for the cattlemen.

“That needs to be a high priority for producers. There are hoops you have to jump through sometimes to get product like in the EU or someplace, but they’re not that difficult. It’s a little learning curve. You figure out how to do it, and you keep moving products all over the world and creating demand for good American beef,” says Vaughn.

It’s why attending events like the annual Georgia Cattlemen’s Association Conference is essential as it keeps producers up to date on the latest issues affecting the industry.

“If you are a cattle producer yourself, you want to make money from it. So, staying on top of the latest trends is going to help you do that and also, staying engaged with legislative policies that will affect us helps us protect farmland and ensure that you can continue to produce cattle for years and generations to come,” says Caroline Waldrep, Events and Outreach Coordinator for the Georgia Cattlemen’s Association.

It’s a future that appears to be in good hands with the next generation showing increased interest in getting into the business.

“We are definitely shifting as a generation for sure into young people wanting to get back onto the farm. Wanting to either take over their grandparent’s farm or wanting to purchase farmland themselves. So, I think definitely, there’s a lot of optimism for youth and young people wanting to move into the cattle industry in 2025 and in the years to come,” says Waldrep.

With government policy affecting so much of what happens on these farms, becoming a member of this association has an obvious benefit.

“Strength in numbers for sure. I think the number one reason is definitely to protect cattle production for years to come. And if you have those numbers, the legislators definitely look at you as an ally and as an asset and want to protect your interests,” says Waldrep.

By: Damon Jones

Georgia Farmers Advocate for Relief & Reform at State Capitol

Atlanta, GA |

Recently in Atlanta, Georgia Farm Bureau showed off its grassroots strength as nearly 600 members attended this year’s GFB Day at the Capitol event – an annual gathering full of advocacy, education, and fellowship between members and their legislators.

“As a true grassroots organization, that is what we’re here for. We’re connecting the constituents and our members back home with their elected officials so they can hear directly from the experts what kind of hurdles they’re having to deal with on the farm. And there are thousands of bills that get introduced every year, they cannot be experts on every topic. So they rely on not only the folks that represent organizations, but especially when we can bring the members here directly so they can hear from them,” says Alex Bradford Director of Public for GFB.

Of course, the timing of the event couldn’t come at a better time as there are several ag issues being discussed this year; the main one being Hurricane Helene Relief, like increasing funding for the Safety 24 low interest loan program that would put money into farmers’ pockets.

“The Georgia Development Authority is overseeing the safety twenty-four low interest loan program. So one of the things we’re doing is advocating for more funding to be made available through that loan program so that low interest loan offers producers the loan at two percent, which is, well below market rate right now. Helps get them some cash quick as they begin the rebuild process and prepare and plan for this coming up growing season,” says Adam Belflower, GFB State Affairs Manager.

Another huge Hurricane Helene Relief measure comes with House Bill 223 – a bill that aims to provide relief to the sixty-six counties under disaster declaration: First and foremost, it would exempt state income tax on federal disaster assistance. Second, it would create a reforestation tax credit for all trees in the commercial production of timber, food, or wood products. Lastly it would provide a sales tax exemption for building materials for poultry houses and livestock barns – all things Belflower says would be great for the ag sector, but says they’re still working to find other helpful relief measures.

“There’s some other ideas in the chambers right now of what we can do to build on the work that’s already happening. So we’re working with members to try to see what the best path forward is, just to provide relief for our folks,” says Belflower.

Another big issue being worked on this year is tort reform as insurance premiums have undeniably gotten out of control, which has left small businesses, farmers, and their operations in a vulnerable position.

“What we’re seeing is it becoming more and more expensive to get insurance, access to insurance for some of these people that carry really high liability coverage, for different things whether that might be commercial trucking, different businesses in general. And really on all Georgians, it’s driving up the cost of doing business, and it’s driving up the cost for just everyday insurers to keep that coverage that they need. But overall, the goal is to drive down the cost of doing business and to ease a burden on Georgians that are really just constantly getting hit with skyrocketing insurance rates, small business owners, farmers that are constantly at threat of a lawsuit,” says Belflower.

By: John Holcomb