Savannah, GA |
Dairymen from across the Southeast recently convened in Savannah for the annual Georgia Dairy Conference — a yearly tradition that fosters community while providing producers with the tools and insight needed to enhance profitability on their operations.
“This is not a research conference,” said Paul Johnson, Program Chairman of the Georgia Dairy Conference. “This is a conference designed to help dairy farmers in the Southeast, as well as Georgia, become more profitable and sustain their business during these downturn in economic times. We’re trying to encourage self-motivation for farmers to identify their problems, recognize their challenges, and seek and implement solutions.”
Milk Quality Takes Center Stage
This year’s event placed a major emphasis on milk quality — a topic that’s becoming increasingly vital for both producer success and consumer trust. According to Dr. Andy Johnson, a longtime dairy consultant and speaker at the conference, achieving high-quality milk is well within reach for every operation.
“Every dairyman is capable of having quality milk. If they’re not, it’s because they’ve decided not to be there,” said Dr. Johnson. “The changes I’ve seen here the last 25 years have been phenomenal. Now, having dairies under a hundred thousand cell count is common, where it used to be unheard of. So my message was: you can do it if you make the decision you want to do it.”
Beyond farm operations, Johnson emphasized that product quality has broader implications, particularly when it comes to market competition.
“The better your quality, the consumers have more confidence in our products and buy more products,” he said. “Consumers have a choice. They can buy Coke, they can buy whatever. But they need to have the confidence that when they buy a gallon of milk or a quart of milk, they’re buying a quality product.”
Milk Demand Still Declining
Despite improvements in quality, the industry faces a sobering reality — fewer people are buying milk. Calvin Covington, a dairy industry consultant, addressed the ongoing decline in fluid milk consumption, especially in Georgia and the Southeast, where fluid milk is the primary market channel.
“Demand for fluid milk… continues to be a challenge,” said Covington. “Unfortunately, both per capita consumption, as well as total milk demand, keeps declining.”
That demand problem is compounded by increased production across the country — a mismatch that is pushing prices paid to producers even lower.
“For the last year, milk production throughout the country has just taken off,” he said. “We’ve got more dairy cows in the country… the highest number we’ve had since the early 90s. So we’re producing a lot of milk. Milk production now — the supply is exceeding demand.”
Producers Brace for Lower Prices in 2026
With production outpacing consumption, Covington said producers should prepare for a drop in prices this year.
“Unless something drastically changes, my current forecast here for milk prices in Georgia and throughout the Southeast is about a dollar seventy-five to two dollars per hundredweight lower in 2026 over 2025,” he said.
As the industry faces challenges on multiple fronts — from consumer behavior to oversupply — this year’s Georgia Dairy Conference underscored the importance of both strategic decision-making and continued commitment to quality.
By: John Holcomb